task 1

Digitality-The way in which software and programs are now formatted,using a serious of on/off electrical pulses and binary style code,with a make up of '0's and '1's. it is used in programming electrical appliances and computer formatting.

Interactivity-The way in which information is now compressed into smaller and fuller amounts of information so it can be transported and transfered more easily. Used in such electrical functions as television,cable television and sky,as well as ISDN modems for internet,with smaller compressed chunks it allows for information in a smaller bandwidth,more information in one feed.

Hypertextuality-This is the idea of having information and programs formatted in the linear form. the information isn't on one continuous long loop,its small snippets of information that can be seen and perceived in any order,such as chapters on a dvd,you can choose as and when where as on a standard VHS you hav to watch as a whole. this also applies for web linking,skipping chunks of information

Dispersal-How the market is larger by using technology for both communication and purchasing/selling of goods.

Virtuality-This is the concept of how new technologies allow whole new worlds and groups of people to expand ideas using new sources of media.

Convergents-This is the idea of how new media technologies are merging and converging there ideas. for example how phones are now able to access the internet,work as mp3 players and although have a camera.DVD players now have there own hard drives. the sizes that gadgets can now store and hold is becoming larger.

Audience-this is who and how the new media technologies are being bought and advertised. It is said that you can reach world wide using the internet and share with all,but people form 3rd world countries wont have a computer or the internet so its not truly worldwide. Who actually has access,its not everybody,the media makes out everyone has it.

Regulation and Control-is there control over the new technologies such as copyright such as downloading illegal music and using proxy sites to avoid computer restrictions. by copying and sharing music the price of cds are allot cheaper to compete with the market.

Ownership-Does this make a difference is Microsoft or sony own the media technology,such as apple dominating the mp3 market. with the 3 new consoles on the market from 3 mainstream companies it means competition arises

Key concepts-
convergence-this is the term to describe the process of multiple technologies being brought together to form a new product
personalisation-a characteristic of many NMTs is their ability to offer users a personalised experience.
interactivity- a two way communication and in the context that is reactive to the audience's choices.
linear- linear experiences are those that move in a straight line from start to finish, like watching a film at the cinema.
Non linear- Non linear tv is interactive television where you can pause live television and rewind if you missed a bit like a video.
democratisation- the ability to communicate your opinions and ideas, or share your creative output has never been easier thanks to nw media technologies