5.Home copying - burnt into teenage psyche

Calls for action as study reveals 95% of youngsters are illegally copying music.

The industry's anti-piracy efforts have largely focused on illegal online music swapping - with estimates suggesting only one in 20 digital downloads is paid for. But the online problem is potentially dwarfed by "offline copying", argues BMR. Its research, carried out by the University of Hertfordshire, suggests that, for 18-24-year-olds, home copying remains more popular than file sharing.

Two-thirds of people it surveyed copy five CDs a month from friends.
Overall, 95% of the 1,158 people surveyed had engaged in some form of copying, including taking the music contents of a friend's hard drive - 58% - and the more old-fashioned method of recording from the radio.

The aspect of home copying that most worries BMR is the speed with which friends can now swap music, whether from one hard drive to another or on to MP3 players. Almost half the music in the average MP3 player collection comprises tracks that have not been paid for, the report says. People aged 18-24 keep around £750-worth of unpaid-for music on their MP3 players.