How Much do Media Institutions Benefit from NMTs??

     The advancement of New Media Technologies offer many benefits for the media industries. The convergence of institutions and technologies such as Google taking over YouTube expanding the company insanely, and the convergence of an iPod touch, phone, camera etc. into one product, producing the iPhone. It also enables people to get involved in new activities, due to the creative industries increasing in demand to a social network market.

    The media power and business power has influence over representation of certain things and the public's viewpoints.The media also encourage them to purchase New Media Technologies through a series of advertisements, that consequently result in the New Media Industries benefiting.