digitality - binary computer code, encoding information in the form of 0/1’s, all programmes/software. Run by a system of “On/Off electrical pulses”.
interactivity – All the ways of streaming information, (ISDN cables, Satellite TV etc.) More (band) width given (multiple strands of information). There is a two way feed, changes the way text can work - you can choose. Compressing of the digital information.
hypertextuality – organisation, no longer linear, allows the ability to access any where you like, (video vs. DVD). You can jump from one part to another, e.g. tv shows in short segments for advertisements, but also to keep consumer attention
dispersal – how information can be shared/communicated, market share/size (take up) Who’s using (+ what?), How do the producers target those users to maximise/increase markets?
virtuality – leading/linking - how real something is, e.g. online digital worlds (second life etc.) blurring the boundaries - what is real?
convergence – new technologies merging into one, e.g. i-Pods that show photos, Sky +. How things converge – also related to size (e.g. of gadgets) Where will it go next?
audience – how does the audience use technology? Did they use before and is it new? Has it stemmed from demand or have we been made to think we need it? Who has access? Who are “disenfranchised”/not getting access it?
regulation/control – The main issue is of Copyright - Impact on producers, e.g. file sharing music Is there any control of use? Who controls, and what? Should there be any control? Is it possible to control? What of Government role in controlling information?
ownership – who owns the technology? E.g. which companies? (Microsoft/Sony) Games console manufacturing (Ps3 vs Xbox 360) Does it affect the way they sell/you buy? If so why?
personalisation – A characteristic of many NMT’s is their ability to offer users a personal experience. For example, Sky+ allows users to pause live TV and record their favourite programmes
linear/Non-linear – Linear experiences are those that are in a straight line – e.g. watching a film at the cinema compared to interactive TV with explanatory text (Non-linear).
democratisation – The ability to communicate your thoughts and ideas or share your creative output e.g. Blogging, creating your own TV schedule. However there is a digital divide – not everyone has access to the internet and therefore Blogs.
Wednesday, 2 April 2008
Monday, 10 March 2008
media magazine
1-the fourth estate acts as a check on abuses by the other three estates by holding them accountable to the electorate and providing information to ensure democracy is allowed to operate efficiently.
2-the decline in the newspapers importance as the most significant and speedy provider of news has undoubtedly accelerated the fall in their circulation. sureing the 1970s the only way of accessing on-demand news was by teletext, by the early 1990s the arrival of satellite and cable tv with its 24 hour news channels.
3-It is said the internet is now the main power in media technology, providing us with whatever we want whenever we want it. This means that although the internet has caused the decline in newspapers by providing faster, cheaper access (anywhere in the world) to stories developing around the world, the original purpose of the fourth estate can still be carried out by these new media technologies.
2-the decline in the newspapers importance as the most significant and speedy provider of news has undoubtedly accelerated the fall in their circulation. sureing the 1970s the only way of accessing on-demand news was by teletext, by the early 1990s the arrival of satellite and cable tv with its 24 hour news channels.
3-It is said the internet is now the main power in media technology, providing us with whatever we want whenever we want it. This means that although the internet has caused the decline in newspapers by providing faster, cheaper access (anywhere in the world) to stories developing around the world, the original purpose of the fourth estate can still be carried out by these new media technologies.
Monday, 11 February 2008
the course so far
i have learnt alot this year in the cousre and i believe that i have done well throughout this course however i am dissapointed with the grade that i recieved on my coursework because i tried really hard and felt hard done by.
Friday, 8 February 2008
Copying music legally at the digital age
- Government proposals released on the 8th January plan to make copying music legal.
Government proposes to relax copyright laws.
-Record labels fear changes may bring a mess where all will just borrow off of others and the music industry will have huge losses.
-Owners of digital music players will be acting lawfully when they transfer music from their computer to a digital player or copy a cd for their own use to amend current copyright law.
-Record labels accept that consumers should not be punished for shifting music from one format to another.
-However consumers would not be allowed to sell or give away the original once they had copied it. The National Consumer Council's director of policy , Jill Johnstone, said the current situation was "confusing for consumers and it brings the law into disrepute".
-British Music Rights, which represents composers and songwriters, said any changes to the law must be "tightly drawn".
-Hamish Porter, a partner at law firm Field Fisher Waterhouse, said:"There is a danger that it will be interpreted by the young as a green light to burn cds for their friends.”
-Which is bound to happen as if one person buys a cd, their friends are more than likely to borrow and burn the cd.
Government proposes to relax copyright laws.
-Record labels fear changes may bring a mess where all will just borrow off of others and the music industry will have huge losses.
-Owners of digital music players will be acting lawfully when they transfer music from their computer to a digital player or copy a cd for their own use to amend current copyright law.
-Record labels accept that consumers should not be punished for shifting music from one format to another.
-However consumers would not be allowed to sell or give away the original once they had copied it. The National Consumer Council's director of policy , Jill Johnstone, said the current situation was "confusing for consumers and it brings the law into disrepute".
-British Music Rights, which represents composers and songwriters, said any changes to the law must be "tightly drawn".
-Hamish Porter, a partner at law firm Field Fisher Waterhouse, said:"There is a danger that it will be interpreted by the young as a green light to burn cds for their friends.”
-Which is bound to happen as if one person buys a cd, their friends are more than likely to borrow and burn the cd.
apple iPhone won by O2!
The UK's four main networks are O2, Orange, T-Mobile and Vodafone. All of them, at one stage, believed they had an exclusive deal for the British market
Mobile operator O2 is preparing to unveil Apple's much anticipated iPhone in the UK tomorrow. But serious questions are being raised in the City about how much ground it has had to give away to Apple in order to clinch the deal.The UK's largest mobile operator came from behind at the last minute to seal an agreement with Steve Jobs, Apple's chief executive, to market the iPhone in the UK, but one other operator described the deal as "madly money-losing".
O2 is understood to have agreed a margin on the retail price - to be confirmed tomorrow - but will return to Apple as much as 40% of any revenues it makes from customers' use of the device.
Out of O2's share also comes a commission and further revenue share with Carphone Warehouse, which is understood to have secured the right to be the sole independent retailer of the device on behalf of O2.
Carphone appears to have been drafted in because of Apple's fears that O2 did not have a big enough presence in the UK even with its sizeable store portfolio which was enlarged by last year's acquisition of The Link stores.
The rush to secure an exclusive iPhone deal has also been called into question by the arrival of the iPod Touch device, which does everything the iPhone does except make phone calls. This was not expected by any of the operators involved in negotiations with Apple over the phone.The current generation iPhone cannot receive music from the iTunes store over the air and is expected to appeal mostly to existing iPod users who want to upgrade their device and have been "wowed" by the touch screen on the iPhone. The iPod Touch, however, has that touch screen and twice the capacity of the iPhone. It can also connect to the internet using short-range Wi-Fi technology.
Mobile operator O2 is preparing to unveil Apple's much anticipated iPhone in the UK tomorrow. But serious questions are being raised in the City about how much ground it has had to give away to Apple in order to clinch the deal.The UK's largest mobile operator came from behind at the last minute to seal an agreement with Steve Jobs, Apple's chief executive, to market the iPhone in the UK, but one other operator described the deal as "madly money-losing".
O2 is understood to have agreed a margin on the retail price - to be confirmed tomorrow - but will return to Apple as much as 40% of any revenues it makes from customers' use of the device.
Out of O2's share also comes a commission and further revenue share with Carphone Warehouse, which is understood to have secured the right to be the sole independent retailer of the device on behalf of O2.
Carphone appears to have been drafted in because of Apple's fears that O2 did not have a big enough presence in the UK even with its sizeable store portfolio which was enlarged by last year's acquisition of The Link stores.
The rush to secure an exclusive iPhone deal has also been called into question by the arrival of the iPod Touch device, which does everything the iPhone does except make phone calls. This was not expected by any of the operators involved in negotiations with Apple over the phone.The current generation iPhone cannot receive music from the iTunes store over the air and is expected to appeal mostly to existing iPod users who want to upgrade their device and have been "wowed" by the touch screen on the iPhone. The iPod Touch, however, has that touch screen and twice the capacity of the iPhone. It can also connect to the internet using short-range Wi-Fi technology.
Friday, 1 February 2008
5 questions
1. Who is Chris De Wolfe and what does he say is the future for social networking? What impact will portable hardware have on this area of technology?Chris De Wolfe is the CEO, co-founder of MySpace. He believes social networks have become a staple in the internet landscape as the social networking phenomenon allowed people to "put their lives online". We expect aspects of all socially-based sites to become increasingly portable. In terms of mobile, we expect to have relationships with every carrier and device-maker in the world and we expect that half of our future traffic will come from non-PC users.Social activity is happening everywhere and we expect applications and features to be more fluid, based on the online population that want content where they want it, when they want it, and how they want it. Social activity should be portable and we expect the industry will continue to move in that direction.
2. Who is Chad Hurley and what does he say is his company's goal? Is he a positive or negative technological determinist?
Chad Hurley is the CEO, co-founder of YouTube. His companies goal is to allow every person on the planet to participate with YouTube by making the upload process as simple as placing a phone call. In the next five years, users will be at the centre of their video experience, you will have more access to more information, and the world will be a smaller place. Chad Hurley is very positive about the technological future. He believes in five years, video broadcasting will be the most ubiquitous and accessible form of communication and users will be at the centre of their video experience, you will have more access to more information, and the world will be a smaller place. The tools for video recording will continue to become smaller and more affordable. Personal media devices will be universal and interconnected. People will have the opportunity to record and share video with a small group of friends or everyone around the world.
3. What does Maurice Levy say is the challenge for advertisers and what is 'liquid media' compared to 'linear media'?
Maurice Levy believes the challenge for advertisers will be online advertising. Advertising will depend more than ever on the one element which has always been at the heart of impact advertising, both analogue and digital: creativity. The explosion of media channels means this is a glorious time to think and act creatively. People are no longer willing to put up with interruptions for a commercial break during their entertainment experience, and so we have to find incredibly creative solutions to interact with them and engage them in genuine and honest ways.Linear media is fast giving way to liquid media, where you can move seamlessly in and out of different settings.
4. What parallels does Norvig draw between Edison inventing electricity and the development of online technology in terms of searching for information?
Peter Norvig, director of research for Google, said today, nobody says "I need to connect to a megawatt power station" - instead we assume that electricity will be available on demand in almost every room of every building we visit. Edison could see that this would be useful, but could not foresee the range of appliances, from food processors to mp3 players, that this availability would enable. So too will information flow freely to us in the future, and be transformed by as-yet-unforeseen information appliances.
5. What are the issues for the developing world?
How is this evidence of a 'digital divide'? (Socio-economic divides due to access to technology)Consumer broadband services via DSL are becoming available in an increasing number of countries; however, service costs depend greatly on the pervasiveness and reliability of local infrastructure. Wireless solutions will continue to evolve as the dominant service for "last kilometer" access due to the lack of local infrastructure.
2. Who is Chad Hurley and what does he say is his company's goal? Is he a positive or negative technological determinist?
Chad Hurley is the CEO, co-founder of YouTube. His companies goal is to allow every person on the planet to participate with YouTube by making the upload process as simple as placing a phone call. In the next five years, users will be at the centre of their video experience, you will have more access to more information, and the world will be a smaller place. Chad Hurley is very positive about the technological future. He believes in five years, video broadcasting will be the most ubiquitous and accessible form of communication and users will be at the centre of their video experience, you will have more access to more information, and the world will be a smaller place. The tools for video recording will continue to become smaller and more affordable. Personal media devices will be universal and interconnected. People will have the opportunity to record and share video with a small group of friends or everyone around the world.
3. What does Maurice Levy say is the challenge for advertisers and what is 'liquid media' compared to 'linear media'?
Maurice Levy believes the challenge for advertisers will be online advertising. Advertising will depend more than ever on the one element which has always been at the heart of impact advertising, both analogue and digital: creativity. The explosion of media channels means this is a glorious time to think and act creatively. People are no longer willing to put up with interruptions for a commercial break during their entertainment experience, and so we have to find incredibly creative solutions to interact with them and engage them in genuine and honest ways.Linear media is fast giving way to liquid media, where you can move seamlessly in and out of different settings.
4. What parallels does Norvig draw between Edison inventing electricity and the development of online technology in terms of searching for information?
Peter Norvig, director of research for Google, said today, nobody says "I need to connect to a megawatt power station" - instead we assume that electricity will be available on demand in almost every room of every building we visit. Edison could see that this would be useful, but could not foresee the range of appliances, from food processors to mp3 players, that this availability would enable. So too will information flow freely to us in the future, and be transformed by as-yet-unforeseen information appliances.
5. What are the issues for the developing world?
How is this evidence of a 'digital divide'? (Socio-economic divides due to access to technology)Consumer broadband services via DSL are becoming available in an increasing number of countries; however, service costs depend greatly on the pervasiveness and reliability of local infrastructure. Wireless solutions will continue to evolve as the dominant service for "last kilometer" access due to the lack of local infrastructure.
Monday, 28 January 2008
All this online sharing has to stop
IFPI
- The IFPI is the International Federation of Phonographic Industries it is the global music industry organisation whose very name tells you how long ago progress overtook it.
- They said the spread of unlicensed music on ISP networks is choking revenues to record companies and investment in artists, despite a healthy increase in digital sales in 2007, up approximately 40% on the previous year.
- 80% of ISP traffic comprises distribution of copyright infringing files.
Article sharing
- People are "copy-and-pasting" entire articles from online newspapers to blog sites or to their own computer and they don't pay a thing. Then they read them or "share" them with other people who they might not even have met.
- In the past 10 years, hundreds - probably thousands - of journalists have been thrown out of jobs as newspapers and magazines have downsized.
- 80% of ISP traffic comprises distribution of copyright-infringing files
- Unlicensed pornography trading has put paid to some of the best-known names in the industry. Name any porn magazine that isn't 75% thinner now and filled with ads in the back for internet sites.
Crime through internet
- In 2000 was revealed to be reeling from an assault by grandmothers and others sending each other needlepoint patterns via email.
- The IFPI is the International Federation of Phonographic Industries it is the global music industry organisation whose very name tells you how long ago progress overtook it.
- They said the spread of unlicensed music on ISP networks is choking revenues to record companies and investment in artists, despite a healthy increase in digital sales in 2007, up approximately 40% on the previous year.
- 80% of ISP traffic comprises distribution of copyright infringing files.
Article sharing
- People are "copy-and-pasting" entire articles from online newspapers to blog sites or to their own computer and they don't pay a thing. Then they read them or "share" them with other people who they might not even have met.
- In the past 10 years, hundreds - probably thousands - of journalists have been thrown out of jobs as newspapers and magazines have downsized.
- 80% of ISP traffic comprises distribution of copyright-infringing files
- Unlicensed pornography trading has put paid to some of the best-known names in the industry. Name any porn magazine that isn't 75% thinner now and filled with ads in the back for internet sites.
Crime through internet
- In 2000 was revealed to be reeling from an assault by grandmothers and others sending each other needlepoint patterns via email.
Friday, 25 January 2008
digital technology
Increasing numbers of people in the UK are moving to digital and broadband technology, according to the latest report from media regulator Ofcom.
Almost 30% of households now have broadband suggesting that by 2010 more people will watch television on the net via broadband than on an analogue TV
Digital TV and radio take-up has also seen dramatic increases.
More than 60% of UK households now receive digital TV, while sales of DAB radio sets rose to 1.5m in early 2005.
For the first time there are now more households with broadband than dial-up internet connections.
Provisional figures for June 2007 show there are currently 8.1m broadband connections, as compared to 7.5m dial-up connections across UK households.
The increase in broadband is attributed to falling prices and increased connection speeds, prompting many users to replace old dial-up connections with broadband.
As digital radio continues to grow in popularity, both AM and FM listening has declined.
Almost 30% of households now have broadband suggesting that by 2010 more people will watch television on the net via broadband than on an analogue TV
Digital TV and radio take-up has also seen dramatic increases.
More than 60% of UK households now receive digital TV, while sales of DAB radio sets rose to 1.5m in early 2005.
For the first time there are now more households with broadband than dial-up internet connections.
Provisional figures for June 2007 show there are currently 8.1m broadband connections, as compared to 7.5m dial-up connections across UK households.
The increase in broadband is attributed to falling prices and increased connection speeds, prompting many users to replace old dial-up connections with broadband.
As digital radio continues to grow in popularity, both AM and FM listening has declined.
Monday, 7 January 2008
moral panics and concerns with online technology:myspace killer
The main social concern that surrounds the evolution of digital technology is that there will no longer be a global village. Instead, there will be a divide between people who do have access to these technologies, and people who don't.
However, this article has some interesting information about an organization the united nations are setting up which concentrates on funding less developed countries with enough money to gain access to not only computers, but the internet too. The organization is called 'Digital Soliditary Fund'.
The evolution of these technologies has also had an effect on the way we interact with other people online. for example, the availability of networking sites such as Bebo and Facebook have given us ways of 'selling ourselves' not only to our friends, but also anyone else who choses to visit your profile and read all about you.
On the other hand, some people interact with friends more cautiously because of the rising numbers of people who use these sites to 'stalk' people and the rising number of cases such as the 'MySpace killer'.The fact the the WWW is so huge makes it incredibly difficult to monitor everything that goes on. This is why people say 'the only place we have any freedom is on the web' - because nobody can tell penalise you on the web.
However, this is becoming a problem not only on local levels for the police but also on national levels for th government. The fact that the internet is so open means that killers and terrorists can use the internet to communicate information securely. These sorts of things can not yet be sensored or moderated. Also, the small number of sites that can be moderated are so easy to violate and hack, that people are finding ways of getting around these regulations and moderators
However, this article has some interesting information about an organization the united nations are setting up which concentrates on funding less developed countries with enough money to gain access to not only computers, but the internet too. The organization is called 'Digital Soliditary Fund'.
The evolution of these technologies has also had an effect on the way we interact with other people online. for example, the availability of networking sites such as Bebo and Facebook have given us ways of 'selling ourselves' not only to our friends, but also anyone else who choses to visit your profile and read all about you.
On the other hand, some people interact with friends more cautiously because of the rising numbers of people who use these sites to 'stalk' people and the rising number of cases such as the 'MySpace killer'.The fact the the WWW is so huge makes it incredibly difficult to monitor everything that goes on. This is why people say 'the only place we have any freedom is on the web' - because nobody can tell penalise you on the web.
However, this is becoming a problem not only on local levels for the police but also on national levels for th government. The fact that the internet is so open means that killers and terrorists can use the internet to communicate information securely. These sorts of things can not yet be sensored or moderated. Also, the small number of sites that can be moderated are so easy to violate and hack, that people are finding ways of getting around these regulations and moderators
task 1
Digitality-The way in which software and programs are now formatted,using a serious of on/off electrical pulses and binary style code,with a make up of '0's and '1's. it is used in programming electrical appliances and computer formatting.
Interactivity-The way in which information is now compressed into smaller and fuller amounts of information so it can be transported and transfered more easily. Used in such electrical functions as television,cable television and sky,as well as ISDN modems for internet,with smaller compressed chunks it allows for information in a smaller bandwidth,more information in one feed.
Hypertextuality-This is the idea of having information and programs formatted in the linear form. the information isn't on one continuous long loop,its small snippets of information that can be seen and perceived in any order,such as chapters on a dvd,you can choose as and when where as on a standard VHS you hav to watch as a whole. this also applies for web linking,skipping chunks of information
Dispersal-How the market is larger by using technology for both communication and purchasing/selling of goods.
Virtuality-This is the concept of how new technologies allow whole new worlds and groups of people to expand ideas using new sources of media.
Convergents-This is the idea of how new media technologies are merging and converging there ideas. for example how phones are now able to access the internet,work as mp3 players and although have a camera.DVD players now have there own hard drives. the sizes that gadgets can now store and hold is becoming larger.
Audience-this is who and how the new media technologies are being bought and advertised. It is said that you can reach world wide using the internet and share with all,but people form 3rd world countries wont have a computer or the internet so its not truly worldwide. Who actually has access,its not everybody,the media makes out everyone has it.
Regulation and Control-is there control over the new technologies such as copyright such as downloading illegal music and using proxy sites to avoid computer restrictions. by copying and sharing music the price of cds are allot cheaper to compete with the market.
Ownership-Does this make a difference is Microsoft or sony own the media technology,such as apple dominating the mp3 market. with the 3 new consoles on the market from 3 mainstream companies it means competition arises
Key concepts-
convergence-this is the term to describe the process of multiple technologies being brought together to form a new product
personalisation-a characteristic of many NMTs is their ability to offer users a personalised experience.
interactivity- a two way communication and in the context that is reactive to the audience's choices.
linear- linear experiences are those that move in a straight line from start to finish, like watching a film at the cinema.
Non linear- Non linear tv is interactive television where you can pause live television and rewind if you missed a bit like a video.
democratisation- the ability to communicate your opinions and ideas, or share your creative output has never been easier thanks to nw media technologies
Interactivity-The way in which information is now compressed into smaller and fuller amounts of information so it can be transported and transfered more easily. Used in such electrical functions as television,cable television and sky,as well as ISDN modems for internet,with smaller compressed chunks it allows for information in a smaller bandwidth,more information in one feed.
Hypertextuality-This is the idea of having information and programs formatted in the linear form. the information isn't on one continuous long loop,its small snippets of information that can be seen and perceived in any order,such as chapters on a dvd,you can choose as and when where as on a standard VHS you hav to watch as a whole. this also applies for web linking,skipping chunks of information
Dispersal-How the market is larger by using technology for both communication and purchasing/selling of goods.
Virtuality-This is the concept of how new technologies allow whole new worlds and groups of people to expand ideas using new sources of media.
Convergents-This is the idea of how new media technologies are merging and converging there ideas. for example how phones are now able to access the internet,work as mp3 players and although have a camera.DVD players now have there own hard drives. the sizes that gadgets can now store and hold is becoming larger.
Audience-this is who and how the new media technologies are being bought and advertised. It is said that you can reach world wide using the internet and share with all,but people form 3rd world countries wont have a computer or the internet so its not truly worldwide. Who actually has access,its not everybody,the media makes out everyone has it.
Regulation and Control-is there control over the new technologies such as copyright such as downloading illegal music and using proxy sites to avoid computer restrictions. by copying and sharing music the price of cds are allot cheaper to compete with the market.
Ownership-Does this make a difference is Microsoft or sony own the media technology,such as apple dominating the mp3 market. with the 3 new consoles on the market from 3 mainstream companies it means competition arises
Key concepts-
convergence-this is the term to describe the process of multiple technologies being brought together to form a new product
personalisation-a characteristic of many NMTs is their ability to offer users a personalised experience.
interactivity- a two way communication and in the context that is reactive to the audience's choices.
linear- linear experiences are those that move in a straight line from start to finish, like watching a film at the cinema.
Non linear- Non linear tv is interactive television where you can pause live television and rewind if you missed a bit like a video.
democratisation- the ability to communicate your opinions and ideas, or share your creative output has never been easier thanks to nw media technologies
Friday, 4 January 2008
web2.0
web 2.0 is all about user interaction. the pages of the internet are made so that people can enjoy the expierience of exploring the web. http://en.wikipedia.org/wiki/Web_2.0 this link will take you to a wikipedia article all about web 2.0.advantages of web 2.0 are:increased social interactionintergration with peopleaccess to anything you wantdisadvantages of web 2.0 are:decreased interaction with the outside worldlack of excerisethe price of broadband
2nd life
second life
http://en.wikipedia.org/wiki/Second_lifethis wikipedia link will take you to a page that talks about second life second life is an online world where people interact socialy and buy and sell thingsthe website is known to make around half a billion dollars a yearthe second life worlds economy is growing at around 10-15% a monththere are people who have given up there full time jobs to work exclusivly in second life as designers who build and sell things to the residents of second life or as estate agents etc.the website second life has been spoofed by another website called get a first life.http://www.getafirstlife.com/there are those who worry about whether second life should be allowed as it is a completely unregulated world where people can trade child pornography and other illegal materials.it is impossible to police a world like second life as there are so many people and none of them can rearly be punished
http://en.wikipedia.org/wiki/Second_lifethis wikipedia link will take you to a page that talks about second life second life is an online world where people interact socialy and buy and sell thingsthe website is known to make around half a billion dollars a yearthe second life worlds economy is growing at around 10-15% a monththere are people who have given up there full time jobs to work exclusivly in second life as designers who build and sell things to the residents of second life or as estate agents etc.the website second life has been spoofed by another website called get a first life.http://www.getafirstlife.com/there are those who worry about whether second life should be allowed as it is a completely unregulated world where people can trade child pornography and other illegal materials.it is impossible to police a world like second life as there are so many people and none of them can rearly be punished
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