Rock critics have held the power to make or break new releases. But the Raconteurs, the indie group formed by Jack White, of the White Stripes, said yesterday that they were bypassing the critics by releasing their new album directly to the public.
In a surprise statement on their website, the group said Consolers of the Lonely would be "available everywhere" to everyone from next Tuesday. Usually, albums are preceded by at least one single and are not released for months, as marketing plans are drawn up, review copies sent out and interview schedules arranged. But after Radiohead shocked the record industry when it released In Rainbows online on a pay-what-you-like basis, the Raconteurs are the latest band to reject traditional marketing.
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