2. questions page 12 audiences + institutions

1. Endism is the idea that when new ideas come along, older ones are replaced.

2. A media ecosystem is a system in which living organisms interact with one another and with their sorroundings and an ecosystem is always in a state of continuous ferment. Essentially, it is the collection of media sources found in our environment.

3. Narrowcasting television is T.V in which specialist content is aimed at subscription-based audiences and distributed via digital channels. i.e the media's way of aiming to get more money.

4.The web is huge, but it's just one kind of traffic that runs on the internet's tracks and signalling. The internet is more than one kind of traffic running and signalling.

5. Push media is the media that can be consumed easily by everyone. e.g on TV channels one to five (terrestrial) as they are available to all. The opposite, pull media, is when the audience is consuming media which they have demanded. i.e specialist t.v channels, hd etc....

6. Blogging gives people a way of posting their ideas without having their intellectual merit judged. i.e they can post their ideas without as much or little alias as they like i.e with their name or annonymously, so theyare not under pressure or get embarassed about your views.