How Much do Media Institutions Benefit from NMTs??

     The advancement of New Media Technologies offer many benefits for the media industries. The convergence of institutions and technologies such as Google taking over YouTube expanding the company insanely, and the convergence of an iPod touch, phone, camera etc. into one product, producing the iPhone. It also enables people to get involved in new activities, due to the creative industries increasing in demand to a social network market.

    The media power and business power has influence over representation of certain things and the public's viewpoints.The media also encourage them to purchase New Media Technologies through a series of advertisements, that consequently result in the New Media Industries benefiting.

Essay Title

Essay Title:


Q3) audience:


45 Marks





To What Extent do new media technologies make people more creative?








How NMT's make people more creative:


Digital Music producing software- Create iPod using different instruments that you may not be able to play

• Personalisation of playlists-own individual choice of music
• Internet downloads also allow iPod to be more creative, people can now choose any song they want to hear, rather then having to buy whole album and you can now buy just the song and not spend more money on the new album
• Audience music experience has become more portable, products are becoming smaller, easier to store/carry around, iPods "badge of Identity" accesories, targeted towards different age groups, playlists making iPods more unique.
  

How NMT's hamper/hinder don't help creativity make people more lazy:

• Digital music producing software- not your own music, not to your ability.
• Easier to mix music nowadays as opposed to vinyls, you dont have to synchronise the beats anymore because the computer does it for you.
• Ipods unsociable/independant
• problems with convergance if you lose it youve lost everything, if you lose your phone you effectively lose an mp3 player, camera etc.

Test your case study

TEST OUT YOUR CASE STUDY

To achieve a level 4 your response needs to be:
Confident and accurate work
Clear argument and critical analysis
Detailed reference to evidence and examples to support your points
Reflect a detailed understanding and knowledge of your chosen NMT
Responding to the question
A tall order in 30 minutes!


1.Write a list of general terms related to NMTs
· The technology
· The audience experience
· The institutions involved
· The issues/ debates surrounding the technology
· The future

2.Write a list of key terminology related to your chosen technology
· Peer to peer networks
· Copywriting
· Social network
· Download
· Piracy
· Cd burning

3.From your blog, select 10 statements (stats, quotations) that you have found during your research which relate to debates on audiences’ changing experiences, institutions response to technology, the future etc. NAME ANY SOURCES

• The Music industry (BPI) claims there are 20 illegal downloads for every legal one.
• If the industry had spent more time devising a simple payment solution for the digital age instead of suing customers, it could have cleaned up.
• Needs an easy payment system. Like mobile phones same teen culture who pay £3.50 for a ringtone.
• 95% of youngsters are illegally copying music. -BMR
• “Almost half the music in the average MP3 player collection comprises tracks that have not been paid for.”- BMR

17. personlisation of music

• Nowadays people can personalies everything, you can personalise you car, your house, your own blog page, your mobile phone. and you can now personalise you music library with software like iTunes and Windows Media Player.
• There are many different ways you can personalise your music, on iTunes you can now buy seperate tracks for roughly 79p and you can now get album art for each track, make playlists for different times of the day such as when you get the train in the morning to make the boring parts of the day pass quicker or when you go running which can help motivation when you are running.
• Other ways of personalising you music would be making your own mixtapes. Illegal methods of downloading copywrited music can also personalised your music because you can download music playlists for different occasions such as fathers day, christmas, birthdays etc.

16. 20th century music

• A revolution occurred in 20th century music listening as the radio gained popularity worldwide, and new media and technologies were developed to record, capture, reproduce and distribute music.
• Because music was no longer limited to concerts and clubs, it became possible for music artists to quickly gain fame nationwide and sometimes worldwide.
• Soon audiences were able to be exposed to a wider range of music than ever before, giving rise to the phenomenon of worldwide music.
• Music performances became increasingly visual with the broadcast and recording of music videos and concerts. Music of all kinds also became increasingly portable.
• Headphones allowed people sitting next to each other to listen to entirely different performances or share the same performance.
• Copywriting rights strengthened but at the same time new media technologies also improved which made it easier to record and download copywrited music illegally.
• The invention of electronic instruments and the synthesizer in the mid-20th century revolutionized popular music and accelerated the development of new forms of music such as dance, trance, drum and bass which gave djs to explore a new kind of music which is more upbeat and danceable.
• The invention of new digital dj software (Atomix virtual dj) revolutionised djing from vinyls to mp3s and cd mixers through the computer. Being able to use any mp3 and mixing it through the computer and being able to see the beats per minute and automatically synchonising the songs and speeding up or slowing down the song making it easier to mix in. You can also add special effects onto the track aswell such as overlooping, adding in a beat grid, looping and adding sounds. Another new effect is mixing music videos into each other, this can be done with a number of different cuts, fades and wipes this is sychronised with the song.
• Amplification permitted giant concerts to be heard by those with the least expensive tickets, and the inexpensive reproduction and transmission or broadcast of music gave rich and poor alike nearly equal access to high quality music performances.

15.Notorious pirate website faces copyright case......

• Swedish prosecutors have filed charges of copyright infringement against the world's most notorious piracy website, claiming it is profiting from the trade in illegal downloads.


• The website does not host any content itself, but acts as a search engine of video, audio and other information held on the computers of millions of people worldwide.


• The prosecutor Hakan Roswall Said "The operation of the Pirate Bay is financed through advertising revenues. In that way it commercially exploits copyright-protected work and performances."


• The site's owners have insisted that they do not make any profit from the Pirate Bay, using any money generated from advertising to cover the costs of running the site. surely its still illegal though if your drug dealing you dont get away with it if your not making any money?

14.Internet users could face disconnection for illegal downloads

• Internet users who illegally download music and films could lose their access to the internet under the legislation aimed at coming down hard on those who disregard music piracy laws.
• The UK's four largest internet providers - BT, Tiscali, Orange and Virgin Media - are already in talks with studios on a joint voluntary agreement to share information on web violators.
• Under the legislation they could be forced to cut off customers. ISPs which fail to enforce the rules could face prosecution, and suspected customers handed over to the courts.

13.UK download sales on the rise?? why all the hullabaloo?

• Online sales of Kylie Minogue's and other artists' music have been helped by websites abandoning copying protections.
• UK sales of music downloads could exceed £160m this year thanks to a pick-up in album buying and the launch of new online stores, according to trade group ERA Digital.
• The new offshoot of the Entertainment Retailers Association (ERA) cites Official UK Charts Company (OCC) data showing album download sales increased 76% year on year by volume in January. Singles download sales were up 45%. So why are artists whining if sales are increasing?...
• ERA's projections for coming months suggest the UK digital and music market as a whole could rise by about 50% this year.
• Album download sales will reach £69.4m, while single-track downloads will be worth £96.4m, it said.
• The trade group highlighted the boost to digital music sales in the UK from new stores such as Play.com's online shop launched last week.

12.Why piracy isn't such a bad thing for music

• The music industry, (which has been so concerned about free downloads that it has been suing customers) appears to be in a period of high sales, thanks to higher pre-Christmas sales and the hype surrounding the Brit awards.
• Millions of people are still buying despite an estimated 7m bands on MySpace alone offering cheap or free legal music, and the ability to sample 30 seconds or so of any track on iTunes or Last.fm or internet radio for nothing.
• The Music industry(BPI) claims there are 20 illegal downloads for every legal one, yet it is clearly not affecting the real world on that scale. So if a teenager downloads 20,000 tracks, what does he or she do with them? Sell them to others, who could download them for free anyway, or play them sequentially or randomly?
• And don't forget YouTube which you can log on and search and listen to any music video you want to all for free, surely that's piracy!?
• There is also the radio, with hundreds of different stations being offered who are also pumping out all popular tunes on an hourly basis.
• If the industry had spent more time devising a simple payment solution for the digital age instead of suing customers, it could have cleaned up. The younger generation supposedly nurtured in a culture of non-payment is the same one that pays £3.50 a shot for ringtones. Why? Phones have an easy payment system.

11.MySpace seeks joint ventures for iTunes rival

• MySpace, part of Rupert Murdoch's News Corp empire; is trying to tie up deals with a number of record labels to produce its own digital music service to compete with Apple's iTunes.
• The service would let users of the MySpace site play music on their computers while logged onto the site. They would also be able to buy and download tracks free of copyright protection.
• Myspace is rumoured to have approached all four major music labels about becoming involved in the service
• EMI
• Vivendi's Universal Music
• Warner Music
• Sony BMG

• The streaming music service would be paid from online advertising, with MySpace sharing a proportion of revenues generated through adverts with the music labels.
• The US media suggested MySpace could be used to sell band merchandise and possibly concert tickets, further helping the labels to make a return on their content.
• Offering DRM-free music is seen by some in the music industry as a way of counteracting the problem of online music piracy as it removes the need to file-share by making music more portable.

10.radiohead launch music website/social network

Last week, Radiohead became the latest big act to launch their own social network (waste-central.com). The site offers the standard MySpace/Facebook features - profiles, friends, blogs etc. plus exclusive content from the band.

The reason why radiohead are doing this is to get more publicity kylie recently opened her own social network and 25% of members buy music, ringtones or merchandise off the website.

they plan of opening competitions such as the remix competition to increase advertisement and selling their songs on the website charging fans 79p to download each of the song's five parts from iTunes. Essentially, that's £4 to enter the kind of competition several other artists have offered for free.

9.internet companies that provide music

iTunes (apple)
Limewire
Aol music
Msn music
isohunt (bit torrent)
Kazaa
Napster
HMV.com
play.com
eMusic
Windows Media Player (miscrosoft)

You can subscribe to them using a contract based agreement at around £20 a month or a pay as you go agreement when you pay per song at roughly 80p.

8.How is music on the internet advertised?

Music on the internet is advertised through many different technologies. television is the main source of advertisement, and the technology is marketed nationwide if not internationally. The companies use adverts ( on TV and radio), on the internet (software such as iTunes advertises music when you search for a song on iTunes then gives you the link to purchase on the Itunes store), newspapers, magazines and other different ways to reach all consumners. by using lots of different outlets, it then means that basically everyone will hopefully consumne the advert, then re-consumne on a different piece of technology and may eventually buy the album or download the album.

7.UK music industry demands an iPod tax!! wowowewah

The UK's Music Business Group has proposed a levy on MP3 players to cover the cost of ripping audio CDs

www.out-law.com

"The UK music industry has rejected the Government's proposal to legalise the transfer of music from CDs to MP3 players without a levy. It has asked for a tax on devices like Apple iPods which it says should compensate artists for the transfer."

But what percentage of that is going to the artist and how much is the government taking for its own greedy mits? surely we should be legitimately be able to copy our own music that WE have bought with our precious money onto our mp3 players or PC's.

The UK Music Business Group (UMBG) disagrees:

"We acknowledge that consumers clearly want to format shift and also place enormous value on the transferability of music. Music fans clearly deserve legal clarity in this area as well as the freedom to enjoy any music they have legitimately obtained.
But it is not only music lovers who benefit here. Enormous value is derived by those technology companies and manufacturers who enable consumers to copy. UK creators and rights owners are legally entitled to share in this value - as they hold the exclusive right to reproduce their music - but are currently excluded from the value chain."

Surely banning sites and file-sharing software can decrease enormously the rate in which people are copying and thieving music. Or aren't artists already earning millions of pounds every year to be worrying about it?

6.System lets Wii users conduct a virtual orchestra!?

A new video game is set to take over the globe, and it's one which fulfills many music fans' deepest, secret desires

to lead an orchestra with grace and verve; to raise one's baton, nod to the concertmaster - and conduct. this differs to many different Wii games because many of the music games are targeted at the younger generation using genres such as pop, rock and hip hop, whereas this is targeted at the older generation aswell as the younger gen because it envolves conducting an orchestra on your Wii. This is one of the ideas that Nintendo has used to broaden their target market. In concert halls across America, classical fans young and old have been lining up for the chance to swing an electronic baton and lead a virtual orchestra.

5.Home copying - burnt into teenage psyche

Calls for action as study reveals 95% of youngsters are illegally copying music.

The industry's anti-piracy efforts have largely focused on illegal online music swapping - with estimates suggesting only one in 20 digital downloads is paid for. But the online problem is potentially dwarfed by "offline copying", argues BMR. Its research, carried out by the University of Hertfordshire, suggests that, for 18-24-year-olds, home copying remains more popular than file sharing.

Two-thirds of people it surveyed copy five CDs a month from friends.
Overall, 95% of the 1,158 people surveyed had engaged in some form of copying, including taking the music contents of a friend's hard drive - 58% - and the more old-fashioned method of recording from the radio.

The aspect of home copying that most worries BMR is the speed with which friends can now swap music, whether from one hard drive to another or on to MP3 players. Almost half the music in the average MP3 player collection comprises tracks that have not been paid for, the report says. People aged 18-24 keep around £750-worth of unpaid-for music on their MP3 players.

4..Key terminology in the music industry

Convergence

New technology arising from different brands that all stem from the same idea, i.e. the iPod (Apple Inc.), the iRiver (ReignCom), iPlayer, all MP3 players produced by different companies that do the same thing.

Democratization

Not only can audiences now consume what they wish, but also produce their own songs. Anyone can be an artist, with technology such a Cubasis, and blogs such as Myspace, on which it is possible to have a Myspace Music account. The idea is that the consumers can now produce and share their own work, or simply give their opinions on other works.

Personalization

The MP3 experience, e.g. iPods and iTunes, allows consumers to personalise what they listen to. They now have the ability to access songs without having to buy an entire album, and can share tracks with one another accross the internet.

Digitisation

Digital files consist of 1s and 0s, meaning they can be moved, shared and read by different hardware more easily. This makes the sharing of music easier, and transference from computer to MP3 to CD player.

3. MySpace and record companies plan one-stop music site

MySpace is finally going to open an online music store, as News Corp announced today

After an 18 month delay,three of the four music majors have now reached an agreement with MySpace to launch a music download site. The New York Times says:

"As part of the deal, MySpace will spin out its popular MySpace Music service as an independent joint venture in partnership with Universal Music, Sony BMG and Warner Music Group. EMI, the fourth major label, is not a part of the deal at this time, but people involved in the negotiations said it would probably join soon. The music companies will own minority stakes in the venture and will make their entire music catalogs available."

Chris DeWolfe, chief executive of MySpace, a division of News Corporation, described the new service, which will be introduced later this year, as a one-stop source for all music, in all its various digital incarnations.

Streaming music will be ad-supported and therefore free. Downloads will be paid for but at least they will, like Amazon's, be DRM-free. A subscription service "is also being considered" -DeWolfe.

2. questions page 12 audiences + institutions

1. Endism is the idea that when new ideas come along, older ones are replaced.

2. A media ecosystem is a system in which living organisms interact with one another and with their sorroundings and an ecosystem is always in a state of continuous ferment. Essentially, it is the collection of media sources found in our environment.

3. Narrowcasting television is T.V in which specialist content is aimed at subscription-based audiences and distributed via digital channels. i.e the media's way of aiming to get more money.

4.The web is huge, but it's just one kind of traffic that runs on the internet's tracks and signalling. The internet is more than one kind of traffic running and signalling.

5. Push media is the media that can be consumed easily by everyone. e.g on TV channels one to five (terrestrial) as they are available to all. The opposite, pull media, is when the audience is consuming media which they have demanded. i.e specialist t.v channels, hd etc....

6. Blogging gives people a way of posting their ideas without having their intellectual merit judged. i.e they can post their ideas without as much or little alias as they like i.e with their name or annonymously, so theyare not under pressure or get embarassed about your views.

1.Indie band bypasses critics by releasing album direct to fans

Rock critics have held the power to make or break new releases. But the Raconteurs, the indie group formed by Jack White, of the White Stripes, said yesterday that they were bypassing the critics by releasing their new album directly to the public.

In a surprise statement on their website, the group said Consolers of the Lonely would be "available everywhere" to everyone from next Tuesday. Usually, albums are preceded by at least one single and are not released for months, as marketing plans are drawn up, review copies sent out and interview schedules arranged. But after Radiohead shocked the record industry when it released In Rainbows online on a pay-what-you-like basis, the Raconteurs are the latest band to reject traditional marketing.